SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Desy
Lake Worth, US
★★★★★ 3
Small for a medium
Color: Red-Blue, Size: Medium Size 2 (6"), Color: Red-Blue, Size: Medium Size 2 (6")
I got medium.. and it does not look like a medium ball.. it’s rather small. It’s pretty sturdy and my dogs went crazy for it but it’s definitely not the size I thought it was going to be 😂 my dogs chewed one strap within 5 minutes of having it but they’re dogs and that’s what they do lol. I bought this to be an outside ball for them! It’s pretty light but that’s probably because it’s small. Not soft? But feels like a soccer ball. It also had no smell coming out of the box. Also comes with a pump and an extra thing to put in the ball to pump in case you lose one. I like these balls, I expect them to be chewed up because that’s what I bought them for! Fun for my dogs and they are! But the size… it is not medium and that’s the only reason for 3 stars 😂😂😂 Other then that I recommend, your dog will definitely love this! Inside or outside playing! Alone or with another dog!
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Reviewed in the United States on October 15, 2025
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James T.
Alexandria, US
★★★★★ 5
Great toy for a GSD
Color: Blue Gray, Size: Extra Large Size 5 (9")
My GSD loves to grab the flaps and shake her head with the ball bouncing of the side of her head. This is her favorite toy. I thought she would puncture it but it has held up great since she likes to grab the flaps rather than biting the ball.
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Reviewed in the United States on May 6, 2026
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Annals Randall
Carnegie, US
★★★★★ 5
It's non areo spray, so it won't bother your animals
Color: 1PC Sparkling Pink
This is a great product! I use it almost everyday for all over sparkle. It looks wonderful with a tan.
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Reviewed in the United States on May 22, 2026
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RMil
Grantham, US
★★★★★ 5
Glittery-est glitter ever and we love it
Color: 1PC Glint-Rainbow
Best all over glitter ever. Bought for Halloween (daughter was a unicorn) and it was so easy to apply and it got everywhere which for us wasn’t bad at all. Clean up was easy as this stuff is lightweight and it didn’t leave my skin itchy. Some of the aerosol spray glitters do that, this is not aerosol at all. Just loose glitter. Beautiful and fun, we didn’t ever use a quarter of it because a little goes a very long way.
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Reviewed in the United States on November 25, 2025
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C H.
Alexandria, US
★★★★★ 5
Adore this glitter!
Color: 1PC Glint-Rainbow
I get so many compliments on this glitter! I use it in my hair and on my eyes. I spray it on a tissue and dab it on with a eyeshadow brush because sometimes it clumps no matter if you shake it and gentle press. I use a makeup sealer and hairspray so I’m not sure how much it stick on its own. The sparkle has gotten Twilight references lol
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Reviewed in the United States on January 24, 2026

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