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Description
This Is Marketing: You Can't Be Seen Until You Learn to See#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Binding Type: Hardcover
Publisher: Portfolio
Published: 11/13/2018
ISBN: 9780525540830
Pages: 288
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d
Review Citations: Booklist 10/15/2018 pg. 6
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Product Reviews
★★★★★ 5
Great sunscreen!
Size: 6.7 Fl Oz (Pack of 1)
We have used this sunscreen lotion on multiple beach vacations, and most recently on our cruise. The quality, coverage and protection are great. The lotion glides on smoothly and is not sticky. It has a light fresh scent that did not irritate the members of the family with sensitive skin. This is one of our favorite lotions to use, and we keep repurchasing it. The price point is great as well.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Good Size..easy to pack
Size: 6.7 Fl Oz (Pack of 1)
Great travel size, I always pack two. Goes on easy, and it works. SPF50 is perfect for me, and a may get a little tan, butit does work. Just don't get it in your eyes..
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Best sunscreen
Size: 6.7 Fl Oz (Pack of 1)
My favorite sunscreen!! It works great & doesn’t feel greasy!
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Reviewed in the United States on June 5, 2026
★★★★★ 5
Basic Sunscreen, Nice Smell
Size: 6.7 Fl Oz (Pack of 1)
Good smell, came packaged well. No issues so far. Will update if it doesn't work well under the summer sun.
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Reviewed in the United States on May 3, 2026
★★★★★ 4
It works
Size: 6.7 Fl Oz (Pack of 1)
Well this product works. At first I thought maybe the Caribbean sun wasn’t as bad as people said since I was in the sun for 4 days wearing this sunscreen and hardly had tan lines, then I tested my theory for 1 day with another brand and got a sunburn. I took star off (would really only do a half if it allowed) for when you go in the water or if you sweat there is a bit of white residue that it leaves.
But for sun purposes, if you want protection, I highly recommend.
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Reviewed in the United States on January 5, 2026