SKU: 18969226964

Areté: Activate Your Heroic Potential

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Areté: Activate Your Heroic PotentialAN INSTANT PUBLISHERS WEEKLY BESTSELLER "This book will change your life. And, if enough of us commit, it will change the world." Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz Interested in a bulk order? Reach out for special rates! In Aret, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub title of the book, help you activate your Heroic potential and fulfill

AN INSTANT PUBLISHERS WEEKLY BESTSELLER

"This book will change your life. And, if enough of us commit, it will change the world." — Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary, Stutz

Interested in a bulk order? Reach out for special rates!

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny.

If you asked the ancient stoic philosophers how to live a good life, they'd answer you in a single word: Areté. We translate Areté as "virtue" or "excellence" but the word has a deeper meaning—something closer to being your best self moment to moment to moment.

As a Founder and CEO Brian Johnson has built and sold two social platforms. As a Philosopher/teacher, he's helped millions of people from around the world, trained over 10,000 Heroic Coaches from 100+ countries, and created a protocol that science says changes lives. In his first book, he distills those decades of study, teaching, and coaching training into 451 bite-size, easy-to-implement ideas to help you gain greater:

  • Wisdom - Learn the ultimate game of life and how to play it will. Gain the knowledge to strategize and win with your family, business, physical, and all other mental goals.
  • Discipline - Forge antifragile confidence with every action you take as you learn the best practices to train your mind for mental toughness and how to overcome any obstacles in your way without anxiety or stress.
  • Courage - Build the ability to take action in the presence of fear, discovering how to be your best in life's most difficult moments and be the hero of your own epic story.
  • Gratitude - Live life with appreciation, feeling grateful for all of the gifts and blessings in your life and cultivating one of the most important virtues for wellbeing.
  • Hope - Creatively and confidently set clear goals, trust in your agency and ability to accomplish those goals, and create multiple pathways to succeed as you become the leader in your life.
  • Curiosity - Have Heroic compassion for yourself and an experimenter's growth mindset as you shine the spotlight on what's working and what needs work.
  • Zest - Dominate the fundamentals and build better habits to and create Heroic levels of energy as you master the #1 virtue most highly correlated with wellbeing according to positive psychology.

Product Details

ISBN-13: 9798212414074
Publisher: Blackstone Publishing
Publication: Hardcover 11/14/2023
Pages: 1060
Sales rank: 49,101
Product dimensions: 5.10(w) x 7.80(h) x 1.70(d)

 

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SKU: 18969226964

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Derek Preston
Lake Worth, US
★★★★★ 5
Great buy
Size: 11, Color: Tan
Great fit comfortable look good
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Reviewed in the United States on May 12, 2026
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mike t.
San Leandro, US
★★★★★ 5
Great shoes
Size: 14 Wide, Color: Black
My shoes look good and feel good and now I’m going to purchase the brown pair I saw
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Reviewed in the United States on April 24, 2026
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Nicholas D. Clark
Boise, US
★★★★★ 4
Don’t buy for restaurant industry
Size: 10.5, Color: Black, Size: 10.5, Color: Black
Good looking shoes, fairly comfortable and good value based on the description shared, so I don’t feel it’s fair to rate them lower than 4 stars. I had high hopes for them based on previous reviews from others saying they wore them in the food and beverage industry that mentioned their quality and durability, however I strongly recommend looking elsewhere if you do. I purchased these to wear working in a full service upscale restaurant and in less than two months have managed to have torn the material on the middle exterior section and the bottoms of the shoes are already completely worn down. Good design, but the durability needs to be improved if they’re to hold up for that industry.
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Reviewed in the United States on July 18, 2025
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Damon Richards
Los Angeles, US
★★★★★ 1
DO NOT BUY (lasted less than 7 months)
Size: 11, Color: Black, Size: 11, Color: Black
I bought these for work as a bartender in August of 2025. By December, the tops were scuffed, frayed, and peeling beyond repair, and by February, the soles were coming off. I’ve never had a pair of shoes with such low quality.
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Reviewed in the United States on April 11, 2026
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Daniel Lucarell
Port Orchard, US
★★★★★ 5
Most comfortable shoes, right out of the box!
Size: 8.5, Color: Cognac Napa Leather
Oh my! So, my ordering of shoes online has been hit or miss - 1/2 size too big or too small; too wide or not wide enough. Enter these Marc Joseph shoes… such a game changer. They fit like a glove, exceptionally comfortable, and easy to slip in and out of. I like them so much that I am shopping for another pair. So far, the size, quality, fit, feel, look, and comfort make this pair my dedicated first pick. Btw, I have been wearing them for six hours and they are still very comfortable! I highly recommend these shoes.
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Reviewed in the United States on September 28, 2025

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