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Description
GAMESbrief Unplugged Volume 2: on traditional games, transition and the power of free [hardback]Making money from games in the twenty first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apples iOS, Google Android, browser based, online) and navigate new business models. In this second volume of Nicholass provocative and incisive analysis, you will learn: How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free How in app purchases can transform your businesss
Making money from games in the twenty-first century
Nicholas Lovell helps companies make money from games, understand emerging platforms (AppleÕs iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of NicholasÕs provocative and incisive analysis, you will learn:
¥ How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free
¥ How in-app purchases can transform your businessÕs revenues and profits
¥ How a company with $100 million of venture backing went bust, and how to avoid their mistakes
¥ What new online business models mean for hardware manufacturers, retail and traditional publishers
If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.
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