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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.6 ★★★★★
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Product Reviews
★★★★★ 4
Not for older dogs
Size: 6 in, Color: Blue
Item was on point as described, but my elderly dog was not interested.
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Reviewed in the United States on March 2, 2026
★★★★★ 5
Great Chew Toy for Daily Play
Size: 6 in, Color: Blue, Size: 6 in, Color: Blue
My dog absolutely loves this toy. From the first moment he grabbed it, he wouldn’t stop playing with it. He chews on it, runs around with it, and even sleeps with it sometimes. What I like most is how durable it is — even with constant biting, pulling, and chewing, it hasn’t broken or shown any damage. The material feels strong but still safe for him to chew. The texture also seems to keep him entertained because it massages his gums while he plays. It’s lightweight, easy for him to carry, and the shape makes it fun for both chewing and tossing. This toy has become one of his favorites, and I’m really happy with the quality. I would definitely recommend it for dogs who love to chew.
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Reviewed in the United States on November 19, 2025
★★★★★ 5
Longest lasting toy in our toy box
Size: 6 in, Color: Blue
My German shepherd/Austrian shepherd mix destroys toys very quickly. This is his longest lasting toy that he actually uses and still has no visible signs of destruction.
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Reviewed in the United States on June 11, 2026
★★★★★ 5
actually durable
Size: 6 in, Color: Blue
my puppy shreds every "indestructible" toy I give to her instantly. she's had one for months and it is only missing a corner of it, so I bought a spare. it also smells like food. she loves it.
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Reviewed in the United States on July 4, 2025
★★★★★ 5
Will purchase again
Size: 6 in, Color: Blue
Dogs love this. Chew-on-able, and durable.
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Reviewed in the United States on May 5, 2026