12 Immutable Laws of High-Impact Messaging
SKU: 45304117578

12 Immutable Laws of High-Impact Messaging

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12 Immutable Laws of High-Impact MessagingStories define our reality as human beings. The stories you tell as an individual, a business, an organization will shape yours. LEARN TO MOVE MARKETS Whether you have a product to sell, a fundraising goal to reach, a political agenda to push any change you'd like to make crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A

Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours.

LEARN TO MOVE MARKETS

Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you. Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in.

LET'S GO. BUSINESS/MARKETING-GENERAL THE 12



Binding Type: Hardcover
Publisher: Harper Perennial
Published: 07/24/2019
ISBN: 9780578210926
Pages: 70
Weight: 0.55lbs
Size: 8.50h x 5.51w x 0.31d
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SKU: 45304117578

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M
Boise, US
★★★★★ 5
Good for night sessions
Size: Medium, Pattern Name: Pack of 1
Picked this up for evening fetch sessions and it’s been a win. It charges up fast, couple minutes under a lamp or in sunlight and it’s good to go, and the glow is genuinely bright, not the sad dim purple some of these put out. Makes it way easier to find in the yard at dusk, and the dog can actually track it. It’s a little on the softer side compared to a regular tennis ball, but durable enough to hold up to my big dog, who is not gentle with toys. Still kicking after plenty of chomping and slobber. Fits a standard Chuckit! launcher perfectly, which is the whole point. Pros: • Glows brightly and clearly in the dark • Charges fast from any light source • Holds up well even with a big, enthusiastic chewer • Fits standard ball-throwing sticks • Great for evening or early-morning fetch Cons: • A bit softer than a regular tennis ball — a determined power-chewer could probably destroy it eventually • Glow fades after a while, so you’ll need to recharge it during long sessions • Only glows if it’s been charged, which is obvious but easy to forget Tips: • Charge it under a bright light or in the sun for a few minutes before heading out • A flashlight works in a pinch if you forgot to charge it • Keep it out of permanent fetch duty — rotate with a regular ball so it lasts longer • Not a chew toy, even though it’s tempting to leave it with the dog Five stars. If you’ve got a dog and a yard, this makes evening fetch actually doable.
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Reviewed in the United States on May 24, 2026
V
Verified Purchase
VOKLST
Birmingham, US
★★★★★ 5
Westies Fav
Size: Small, Pattern Name: Pack of 1
Best Westie ball ever, my dog loves this ball. Exactly her size! 3" tennis balls are too big & she rips the fur off. this silicone-ish ball has no fur & is 2&1/2 " We have 2" balls from her electronic ball laucher, but she still loves this glow in the dark best!
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Reviewed in the United States on May 4, 2026
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Verified Purchase
Book Junkie
Lake Worth, US
★★★★★ 5
Best dog ball in the world!
Size: Large, Pattern Name: Pack of 1, Size: Large, Pattern Name: Pack of 1
My dog is singularly obsessed with playing ball. He would drop a steak to chase a ball. (He'd return to the steak, but not without the retrieved ball. He's not an idiot.) He makes dangerous leaps, crashes into trees, and runs fast enough to catch thrown balls before they even hit the ground. Since he doesn't care about his own wellbeing, it's my job to protect him as much as I can. And a lot of balls are hard enough to cause him pain or dental damage when he mistimes a catch. Enter the ChuckIt Glow Ball! The minute Cowboy got his first Glow Ball, he no longer had any interest in the dozens of tennis balls scattered around the house and yard. If I took the Glow Ball away and instead threw a tennis ball, Cowboy would run to retrieve the ball, then return without it and begin looking all over the house for the Glow Ball. The Glow Ball is tough enough to survive Cowboy's big, sharp chompers, yet it's soft enough to do no harm when it hits him in the face. The glow feature is a huge bonus, too. Cowboy gets distracted by chipmunks and squirrels when we're playing, so he sometimes can't remember where he dropped the ball to pursue the interloper. If the ball was exposed to enough light before it was misplaced, it will be easy to find once the sun goes down. (Otherwise, Cowboy always finds it eventually.) When I'm feeling nocturnal, I'll put the ball under a light for a few minutes to activate the electrons, then treat my boy to a middle-of-the-night game of fetch. I was so happy to see these on sale, I bought a lifetime supply for my pantry. The size guide seems accurate. ChuckIt recommended the large size for a dog of Cowboy's weight and that size is perfect. Highly recommended product.
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Reviewed in the United States on October 14, 2024
J
Verified Purchase
Jamie B
Pawtucket, US
★★★★★ 5
Durable , dogs love them !
Size: 2 Count (Pack of 1), Style: Pack of 2, Size: 2 Count (Pack of 1), Style: Pack of 2
These chuck it balls are a fan favorite of my own dogs and my foster pups . So much so I have sent my foster home with them when they go to their new families! I seriously need an endless supply !
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Reviewed in the United States on April 30, 2026
L
Verified Purchase
Lexie
Houston, US
★★★★★ 5
Whistles when thrown
Size: 2 Count (Pack of 1), Style: Pack of 2
One of my shepherd’s favorites! Truly does whistle when you throw it! Good quality!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026

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