SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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Riley Jones
Battle Creek, US
★★★★★ 5
Great for dogs that chews a lot up everything
Size: Medium (Pack of 1)
Great for a puppy (large puppy) that chews a lot! So far, this toy is indestructible - and is the first toy she hasn’t chewed into bite size pieces! She loves to play with it all the time.
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It’s not hard but great for chewing! Sturdy.
Size: Medium (Pack of 1)
My dog loves it!
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Doomsdaymama
Phoenix, US
★★★★★ 5
Great for my Sheprador
Size: Large (Pack of 1)
Dog loves it and it's indestructible. Dog loves chewing on it. The little spot to add treats gives the toy a great life as a distraction while I'm gone. It bounces pretty well too. It's cute but I wish this size had different colors. Black gets lost in my house easily.
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TJ
Pawtucket, US
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Tough!
Size: Large (Pack of 1)
Our dog is a chewer! Fabric toys don’t last - he enjoys ripped them apart. This lasts quite a while. I do watch it because after sometime (month or so), he does get it start separating. He actually got it in half once (looked “interesting” on my floor when we found it and made for a good laugh). We will continue to buy them.
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Dennis Krawiec
Phoenix, US
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GOOD CHOICE FOR A SUPER CHEWER
Size: Large (Pack of 1), Size: Large (Pack of 1)
Pretty good choice, but for a super power chewer like my 2 year old ROTT, nothing can stand up to her ! This bone usually lasts her about 2-3 weeks, but we only let her have it a few hours a day to keep her busy.
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