SKU: 81474509990

Bridging Mass Customization & Open Innovation

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Description

Bridging Mass Customization & Open InnovationThis book documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley. It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full text papers. The

This book documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley. It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full-text papers.

The objective of the MCPC 2011 has been to engage business leaders, academics, and reflected consultants in a discussion to bridge the topics of Mass Customization & Open Innovation.

While developed separately and founded in different theoretical and conceptual backgrounds, mass customization and open innovation are closely linked and can benefit from a broader exchange between both schools of thought.

Explore more than 2500 pages of slides, videos and papers on the recent research on mass customization and open innovation.

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SKU: 81474509990

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4.4 ★★★★★
Based on 16 reviews
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Verified Purchase
Strawberry Girl
San Leandro, US
★★★★★ 3
Far from enthralling, but I did learn
Format: Paperback
This book was a disappointment. It looked like exactly what I was looking for: an overview of the history, society, and culture of Egypt from ancient to modern times that wasn't 500+ pages long. I did learn a fair bit of information, but unfortunately, the book is far from "enthralling." It reads like a high school student's book report. In addition, it sometimes just throws terms out there with no explanation, and I found myself having to consult Google. For example, it says "Since hieroglyphs were difficult to create, the Egyptians developed hieretic writing, which was a type of cursive script. Later, demotic writing was developed for ordinary documents." What is demotic writing? How is it different from hieretic? The book doesn't even provide a picture. I had to go to Wikipedia to find out what these things are. This book needs slightly more detail and an author with better writing style / storytelling abilities. That said, it still may be the best short introduction available.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 6, 2024
T
Verified Purchase
Teresa
Lexington, US
★★★★★ 5
Recommended read by tour guide to Egypt
Format: Paperback
Very good history book of Egypt in non-complicated terms. I wish there were more pictures and maps to add to the descriptions in the book. Read this as it was recommended by our tour guide to Egypt in April
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 24, 2025
L
Verified Purchase
Len Gluckstal
Omaha, US
★★★★★ 5
Very informative
Format: Kindle
Bread read. I book gives you a complete overview of Egyptian history without getting too bogged down. Fast moving. I highly recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 22, 2024
T
tburbr
Louisville, US
★★★★★ 4
Interesting
Format: Kindle
The writers at Enthralling History have put together a well written, easy to read book on Egyptian history that will capture your attention and keep you reading. I received a free copy of this book via Booksprout and am voluntarily leaving a review.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 11, 2022
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Verified Purchase
Hawk
Grantham, US
★★★★★ 5
An excellent History of Egypt
Format: Kindle
Enthralling History has done it again an written a very well research book about the history of Egypt. I highly recommend that you don't miss this excellent book.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 31, 2022

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