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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.3 ★★★★★
Based on 23 reviews
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Product Reviews
★★★★★ 5
C.G. Delivers Once Again -- Would Expect Nothing Less !!!
LOVE CHEM GUYS. these little wipes are awesome for quick cleaning.
and to leave in the trunk of the car for UBER Driving.
i love the VRP Hydro Spray - but you still need a rag to wipe it around. this solves that problem.
just need 2 to clean the whole car !! and i have weather.tech floor mats front and back.
these VPR Wipes make them look brand new in 5sec flat. and makes the black plastic car trim look sexy AF. NGL.
but i dont like it on the leather seats. its a little too slippery for me. i like the OG Leather Conditioner for that.
the cleaning wipes are really good too. can use them for any/every thing.
one square will die out kinda quick, but it you use 2, it lasts a long azz time. (Clean Wipes AND VRP Wipes)
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Reviewed in the United States on January 24, 2026
★★★★★ 5
Cant wait to try this stuff!
Love chemical guys stuff. Cant wait to try this stuff!
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Reviewed in the United States on May 16, 2026
★★★★★ 3
Alright
The interior cleaner are a little too dry for my liking- it feels like I need to use multiple wipes for the same area. I like the VPR for the plastics around the car (looks a little greasy), but I don’t think $20 is worth only 30 wipes each. I would rather buy the spray. Maybe I’m not using the wipes correctly but “shines like new” didn’t happened on the doors.
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Reviewed in the United States on January 5, 2026
★★★★★ 5
Good quality
As expected
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Reviewed in the United States on February 20, 2026
★★★★★ 5
Excellent combo pack.
The cleaner & protectant and VRP protectant are my new go to cleaner and protectant wipes, I’ve been using another brand for 30+ years but it’s time to try other brands, I bought these to give it a try and it didn’t disappoint, it works very well, I work in very dusty environments trying to clean and protect the interior is an ongoing battle, so far this combo cleaner and protectant is doing its thing as expected, the cleaner wipes are not heavily soaked but with just the right amount without leaving any streaks and the same goes for the protectant wipes.
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Reviewed in the United States on February 21, 2025
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