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Description
The Branding of PolaroidHow we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity. Binding Type: Paperback Publisher: Capearts Publishing Published: 09 15 2014 ISBN: 9780871550019 Pages: 146 Weight: 0. 60lbs Size: 8. 50h x 8. 50w x 0. 38d
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.Binding Type: Paperback
Publisher: Capearts Publishing
Published: 09/15/2014
ISBN: 9780871550019
Pages: 146
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d
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4.9 ★★★★★
Based on 1759 reviews
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Product Reviews
★★★★★ 4
Works well to protect face
Color: Classic
Works well to protect face from sun and is not too oily. However, it needs more of tint to it and is too white.
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Reviewed in the United States on February 27, 2025
★★★★★ 5
I have been looking for this cream all my life. and found it.
Color: Classic
Very convenient packaging (I do not need a dispenser) it can withstand a long time in the sun, is almost not washed off by sea water, the skin is soft even after a shower, the consumption is economical as it is applied with a fairly light layer. Worked out every dollar 👌🏽Love it!!
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Reviewed in the United States on September 15, 2021
★★★★★ 1
Doesn't work, got burnt
Color: Classic
This is very tinted, stains what it touches. I reapplied 3 times throughout a 3 hour span while at a beach in Florida and got burnt, particularly around swimsuit straps (despite being extra careful to get under the straps). It goes on pretty smoothly and eventually clear but would not recommend due to lack of sun protection.
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Reviewed in the United States on May 25, 2026
★★★★★ 2
Not as great as I hoped
Color: Classic, Color: Classic
Bought because of high praise from esthetician on social media. Overall, not worth the price.
Pros-
Did work as a sunscreen.
Had no reaction or breakouts from it.
Socially conscious brand/product.
Cons-
-Very thick and paste like. Hard to spread around dry areas. I would prefer a lighter formula.
-Even though it is tinted (got the classic) and I am pale skinned this made me look washed out. Wore it in my face one day and people kept asking me if I was "feeling okay".
- When I wore it on my body it would get tinted sunscreen on my clothes and was very difficult to get the color out. I wear sunscreen all year around in any weather and I would only recommend this if you are going to the beach/pool so you don't get stains on nicer clothes.
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Reviewed in the United States on July 25, 2023
★★★★★ 5
Great texture, spreads easily, matte finish. Beautiful!
Color: Classic
Love this sunscreen! It glides over the skin, doesn't leave a white cast even on my brown skin, and it stays put. I love the texture. It's similar to paula's choice resist mineral sunscreen but a higher spf. I use it on my face too.
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Reviewed in the United States on June 24, 2021
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