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Description
Retail Management, Global Edition (International eBook)Overview: Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre defined and well integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. ISBN: 9781292214689 Edition: 13 Publisher: Pearson Format: Digital GUST
Overview: Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers.
ISBN: 9781292214689
Edition: 13
Publisher: Pearson
Format: Digital
GUST Course: MRKT 402
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