SKU: 85524978931

MyDentity Super Power Direct Dye

Sale price$12.95 Regular price$14.39
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 14 - Jul 19

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

MyDentity Super Power Direct DyeMyDentity Super Power Direct Dye Mydentity Formulated by Guy Tang! Pre blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season. Break through mirustyle x hp delivers x treme heat protection up to 450 to radically reduce the damaging effects of thermal styling. Advanced vibrariche technology enriches the vibrancy & intensity of color for haircolor with 2x the shine. An exclusive keratin & argan seed

MyDentity Super Power Direct Dye

Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season.Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy's favorite Lavender fragrance.

Benefits:

  • Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
  • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
  • Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.

How to Use:

Hairbesties, I recommend wearing suitable gloves to prevent staining. Do not mix with Developer. Apply color to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, I recommend pre-lightening the hair with mydentity Guy_Tang Lightener prior to application.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 85524978931

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 760 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
D
Verified Purchase
Dawn
Port Orchard, US
★★★★★ 5
Excellent mineral sunscreen with minimal white cast.
Style: SPF 50
This is one of the healthier sunscreens I’ve found so far. You’re not likely going to find a mineral sunscreen that doesn’t leave some white cast. However, this one rubs in pretty good with minimal cast. You can dab on and rub in fairly easily… as long as you don’t use too much the white cast should be minimal. I am not sure how well this would work on darker skin tones. My arms are a medium skin tone… my legs are more of a light-medium tone. I prefer mineral sunscreens, and this is the best one I found so far and compatible to Supergoop mineral play. If you liked that one, you would likely enjoy this Coola one too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 25, 2025
K
Verified Purchase
Kaitlyn Jacobson
Fort Morgan, US
★★★★★ 1
Would not recommend
Style: SPF 50
I literally never write reviews but felt compelled to write one for this sunscreen because I was very caught off guard by all the positive reviews. This sunscreen leaves the most insane white sheen that never soaks in and gets on EVERYTHING. I put this on and drove to the beach and had sunscreen on my car seat, the steering wheel, the center console, the door, EVERYWHERE! It took forever to clean up and was such a hassle and that was after having let the sunscreen soak into my skin for an hour. Also the sunscreen is really thick and difficult to spread and makes you look ghostly white. Plus, the sunscreen has a really odd odor that reminded me of play dough? That might not be a negative thing for everyone but I found it unpleasant. There are definitely better mineral sunscreens out there. For the price I expected a much better product.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2025
J
Verified Purchase
John Reid
Belleville, US
★★★★★ 3
Sticky and white
Style: SPF 50
The sunscreen has a very sticky and thick texture. It will keep you from getting sunburnt, but it will also leave you with a white color.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 22, 2024
B
Verified Purchase
Brona Buys
Massapequa, US
★★★★★ 4
Good sunscreen
Style: SPF 50
Super good coverage and it lasts a long time in the sun and even through water activities. The only negative is the white cast. Not as bad as others but just be aware it doesn’t fully rub in.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 1, 2025
B
Verified Purchase
Becky
Phoenix, US
★★★★★ 5
Great sunscreen & works for kids - even used in resorts!
Style: SPF 50
Terrific! I don’t feel it is as good as chemical ones but my favorite non-chemical one. Used on a long vacation and it did the job! Also didn’t cause pimples like other thick versions of this.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 9, 2025

recommand products